How We Practice Sustainable Beauty

How We Practice Sustainable Beauty

Mother Nature is always our source of inspiration and power, and we’re so grateful for the abundance she provides. As a company, we’re committed to doing right by the earth by making sustainable choices wherever we can. We’ll be the first to admit that we still have a long way to go. For an independent, self-funded beauty company, the road to sustainability isn’t easy because it requires significant investment and influence. But we’re a team of dreamers, and we know our future will look even greener than now. Here are a few things we’re already doing as an eco-conscious company.

 

Our bottles are 100% recyclable

Currently our airless bottles are made of a special HDPE plastic, which is non-toxic and 100% recyclable. The shape of the bottles are designed to pack in tightly and to be extremely lightweight, reducing their carbon footprint. Much of the packaging—like the Shakti bottles—is made from post-consumer plastic as well, like PCR PET.

We have experimented with glass bottles in the past, but more pollution is created in the manufacturing, shipping and recycling of glass than plastic because of its heavy weight. This is not to say that plastic is greener than glass, but there are a lot of factors to evaluate and consider when it comes to making eco-friendly decisions. We were also having to deal with products breaking, which was creating more waste and additional packaging to secure products during shipping. In the future, we hope to find a better solution to reduce our usage of plastic or make it biodegradable.

Our boxes are FSC-certified and printed with soy-based ink

The Forest Stewardship Council® is an independent, non-governmental, not-for-profit organization that inspects paper supply chains to ensure that they meet a strict criteria for sustainability and environmental responsibility. Soy-based ink is an eco-friendly alternative to the more-widely used petroleum-based inks, since it is made from a renewable resource and degrades four times faster. 

 

We only use ingredients found in nature and avoid petrochemicals

Petrochemicals, aka, chemicals obtained from petroleum and natural gas, are incredibly pervasive in the beauty industry. For example synthetic emulsifiers, synthetic preservatives like parabens, mineral oil, and synthetic dyes and fragrances all contain petrochemicals. Aside from concerns about safety, we also choose to eliminate these ingredients to reduce our burden on the environment where we can.

The Tracie Martyn spa

At our NYC spa, we cut down on single-use items wherever we can and reduce waste as much as possible. We opt for reusable bamboo textiles and washcloths, reusable drinking cups, and non-toxic cleaning products. Of course, our sustainability efforts are far from over, and we are continuing to look into ways to improve. If you’re a client and have any sustainability suggestions for the spa that are accessible, please feel free to reach out and let us know. We’re all ears!