What It Is: As someone who works in beauty, new products are constantly hitting my desk, which means my routine doesn’t ever stay the same for too long. But in an effort to live like Kim Kardashian, I swapped out everything — and I mean everything — in my regimen so I could mimic the KKW Beauty mogul’s routine for a few weeks.
Who Tried It: Kaitlyn Frey, Style & Beauty Assistant and Kardashian superfan
Why We Tried It: I love the Kardashians, and I’m willing to try anything that makes me feel like the 6th member of the KarJenner sister squad. I dyed my hair from dark brunette to Khloé’s beachy blonde, tested Kim’s KKW Beauty contour kits on camera and invested in more Kardashian-approved bodysuits than I can count. But it was time to take my Kardashian transformation to the next logical level.
I wanted to try Kim’s full-fledged beauty routine. Now that she’s started her own cosmetics company, she’ starting to assimilate into the YouTube makeup vlogger world (she’s recently guest starred in tutorials with Jaclyn Hill, Patrick Starrr and Desi Perkins), and I’ve become especially interested in her makeup and skincare routines. When I watched the star’s first YouTube video alongside Hill, I was more mesmerized by how amazing her makeup-free skin looked on a high-definition camera than I was by the actual tutorial. No pimples, no pigmentation, no wrinkles, no nothing. And I wondered, would her go-to products work the same magic on me?
So I started digging, made a long list of every product Kim has said she loves and swears by and then replaced everything in my arsenal with her approved picks. I felt queasy looking at the price tags on some of the products — you’ll understand when you see for yourself — but hoped it would all be worth it.
Level Of Difficulty: Basically, a 10/10. I thought I was high-maintenance to begin with, but after three days of Kim’s routine, I felt completely exhausted. And that’s not even counting the financial burden (over $3,000!!!) her product rundown would cost me if brands didn’t help with this We Tried It pursuit by generously sending over the products. Below, the comprehensive list:
- By Terry Cellularose Nutri-Pure Cleanser — $68
- Neutrogena Makeup Remover Cleansing Towelettes in Night Calming — $5.99
- This Works In Transit No Traces Cleansing Pads — $31
- Tracie Martyn Absolute Purity Toner — $60
- Kiehl’s Super Multi-Corrective Eye-Opening Serum — $48
- Kate Somerville KateCeuticals Contouring Eye Serum — $125
- La Mer The Broad Spectrum SPF 50 Daily UV Protecting Fluid — $95
- Tracie Martyn Face Resculpting Cream — $108
- Lancer Contour Decollete Firming Concentrate — $185
- La Mer The Perfecting Treatment — $240
- Guerlain Orichidée Impériale The Longevity Concentrate — $510
- Anastasia Beverly Hills Hydrating Oil — $64
- La Mer The Hydrating Facial Mask — $250 (for six sheets)
- Bio-Oil Multiuse Skincare Oil — $12.99
- Beautyblender Original — $20
- Giorgio Armani Beauty Crema Nuda Tinted Cream — $200
- Laura Mercier Tinted Moisturizer — $44
- NARS Radiant Creamy Concealer — $30
- Anastasia Beverly Hills Brow Wiz — $21
- Anastasia Beverly Hills Clear Brow Gel — $22
- Kylie Cosmetics The Burgundy Palette — $42
- LORAC Unzipped Gold Eyeshadow Palette — $42
- Kevyn Aucoin The Volume Mascara — $28
- Lancôme Hypnôse Custom Volume Mascara — $27.50
- Kylie Cosmetics x KKW Creme Liquid Lipstick Collection — $45
- KKW Beauty Creme Contour And Highlight Kit — $48
- Charlotte Tilbury Hot Lips Lipstick in Kim K.W. — $34
- NARS Lip Gloss in Chelsea Girls — $23
- OPI Nail Polish in Samoan Sand — $10
- Shhh Silk Pillowcases — $139 (for two)
- Tracie Martyn The Red Carpet Facial — $450 (for 60 minute service)
Grand Total: $3,028.48
The Verdict: To be honest, I went into this experiment not expecting to see much of a difference in the way my skin and makeup looked. I’d like to think I have a fairly decent complexion, so as much as I wanted to look as flawless as Kim, deep down I really didn’t think I would see mic-drop worthy results.
Boy, was I wrong. My biggest skin concerns were a cluster of three tiny whiteheads on the apple of my right cheek and horrible horizontal forehead lines from my expressions (I got Botox for them once before. It wore off.). After three days of doing Kim’s incredibly long skincare routine, it all disappeared. Seriously. My bumps were gone, my forehead lines diminished — okay, not completely — and my skin looked so smooth. Like baby skin smooth.
Here’s how it worked: I started at night by removing my makeup with the Neutrogena makeup removing wipes (on my face) and This Works Cleansing Pads (on my eyes). It worked nicely, but typically I prefer melting off my makeup with an oil cleanser. I followed up by doing a full-face cleanse using By Terry’s balm in the shower, then slathered some Bio-Oil all over as soon as I got out. It feels greasy, but moisturized my legs like no other.
Next, I prayed my turkey neck would disappear as I applied Lancer’s Decollete Firming treatment. I felt the area tightening a little after using it, but maybe that was all in my head. I followed that with Tracie Martyn’s toner and one of the many eye creams Kim uses — I even got to try a not-yet-released one from La Mer (she’s a huge fan of the Serum Essence from the Genaissance de la Mer collection), that you can try too by signing up to land on the secret waitlist right now! I’m only 23, so I didn’t see immediate results from the eye treatments, but am faithful they’ll keep my under-eyes youthful in the long run.
At this point I wasn’t even halfway done with the nighttime portion of Kim’s skin routine…I know. The Bachelorette was on, my roommates were sipping Sauvignon Blanc on the couch, and I was stuck in my 7 by 5 foot closet-of-a-bedroom making sure I (God forbid!) didn’t miss a step. It was taxing.
I moved on to using more serums and moisturizers: the fancy shmancy Guerlain serum that I can’t pronounce which cost more than $500, Tracie Martyn’s Resculpting Cream (that lifts and tightens your face) and Anastasia Beverly Hills’ Hydrating Oil. Finally, I reached my last step: La Mer’s Perfecting Treatment. I snatched it in triumph knowing I reached the end, to which the $220 cream catapulted across the room and slammed into my hardwood floor. “And this is why expensive things don’t belong in my hands,” I thought. No products were broken in the making of this story, but I did feel like I belonged in beauty jail after that performance.
I can’t deny I felt bougie AF using such luxury products on my face (not to mention lucky). But I’d be lying if I said a part of me didn’t dread going through the extensive ordeal again in the morning. Of course, I haphazardly did it when I woke up, but just omitted the face oil and replaced it with some insanely expensive La Mer SPF.
In terms of getting through Kim’s makeup routine every day, I didn’t struggle as much as I did with the skin. I’m a makeup junkie at heart and love wearing full glam. So going through her steps of foundation (either Laura Mercier or Giorgio Armani), concealer (NARS), brows (Anastasia Beverly Hills), mascara (Kevyn Aucoin or Lancome), eye shadow (LORAC or Kylie Cosmetics) wasn’t a problem. The actual problem, however, was the contour. I consider myself a pretty well-adjusted contourer, and even gave my first impression of Kim’s KKW Beauty contour kits on-camera. So it wasn’t a physical challenge to contour my face every day. But it was incredibly annoying.
It’s pretty hard to contour your face in five minutes or less, despite what anyone tells you. A proper contour requires a decent amount of blending and focus — not what I wanted to be doing at 7 a.m. before work every morning. After a few days, I gave up with the KKW Beauty contour sticks. Sorry Kim! I couldn’t be bothered blending anymore, didn’t love the formula and preferred a few quick swipes of my usual bronzer instead. Maybe her KKW Beauty powder contour kits launching next week will impress me more.
A week into my experiment, I spent a weekend in the Hamptons, thus committing to lugging all Kim’s products with me. Ultimately, I weighed down my small duffle bag with more beauty products than clothes. This weekend was when the slacking began. I wasn’t about to wear makeup to lay out by the pool. That’s just not my style. I made sure to apply all my skincare as I normally would, but by Sunday was too lazy to do more than just the La Mer SPF. Yes, I admit it. I’m lazy! Judge me all you want. I’m convinced Kim falls off the wagon once and a while too, so I tried not to feel guilty about it.